Claire’s Bio
Edge Group Scotland’s Sales & Marketing Manager
Claire serves as the Sales & Marketing Manager at Edge Group Scotland, overseeing the development and implementation of marketing strategies across all on and offline channels, branding, sales activities, and programme communication.
Her professional background is characterised by extensive experience in B2B and B2C marketing, coupled with specialist knowledge in Search Engine Optimisation (SEO) and e-commerce solutions. Additionally, Claire has a proven track record in managing and marketing self storage facilities throughout the UK.
In her role, Claire is committed to strengthening Edge Group Scotland's brand, effectively communicating the value of its programmes, and driving sales growth to enable the organisation to support a greater number of young adults who are autistic and/or have other additional support needs.
Name
Claire
Job title
Sales & Marketing Manager - I look after the sales and marketing for Edge Group Scotland. From promoting our services, organising events, building the website and managing the social media not to mention making requests from the team for photos - yep, I am "that" person!
Favourite quote
"Do not regret things you've done but those you did not do"
The most embarrassing thing about me
I have an obsession with Hippos - my house is full of them
The weirdest thing about me
I'm weird about cutlery (they must match and forks must be square, not round), cups (I can drink coffee out of any cup/mug but tea must be drunk out of specific cups only), routes of travel (I must walk on the same side of the road as my destination - drives my friends nuts!).... I could go on but you get the gist!
Biggest achievement
Being brave enough to change my career from the corporate world to social care - it was scary but very much worth it… should have made the leap years ago!
If I could write my own job description it would be...
Herder of cats and spinner of plates
Credentials prior to working with Edge
After university, I spent 10 years in the world of self storage managing storage centres and marketing for the group followed by 6-7 years in the world of e-commerce, SEO and digital marketing.
Favourite place in the world
Amsterdam - it's one of the few places that actually looks like it does in the photos!
Berlin - one of the most epic places to visit at Christmas time…EVER!
What do you like about working with Edge
The people - from colleagues to clients, they all rock 🤘
What I enjoy doing outside of work
Climbing, walking, a newly found love of paddlesports, having fun (fuelled by prosecco, obvs!) and enjoying good food!
What makes me different
I'd like to say my sparkling personality and wit but in reality, it's a different perspective. With a largely business/corporate background, being able to introduce different technologies, systems and processes has helped reduce the workload for others. I'm a lover of making life easier so I like to utilise technology, if it can be automated, automate it!
